Welcome to Digital Cookie! My name is John Leppington and I’ve long held a passion for Customers and the Journey that they go on. After Graduating University I found my first role with Volkswagen and picked up many of the German manufacturers obsessions with making sure things worked and they were right. (No comment on the emissions!)
LEARNING CURVE….
After that I returned to my first love, Static Caravans. In the 5 years since the Millenium it was obvious to me that the Great British Public would no longer just walk in and have it. (My predecessor had it so sweet). So my love of Marketing began, at the coal face getting people to trust, believe and desire my luxury holiday homes and invest in their leisure time with the hope of making memories.
I was on my own the only Manager who wasn’t family with a huge responsibility, no Internet, no Social Media following, no Digital Camera and somehow I kept working the equation for years till I had such a connection it was running like a well oiled machine. I built a digital empire (reinforced in the real world with solid marketing) that gave me the right families to talk to at the right time. That hope that they were doing the right thing and spending thousands of pounds was rewarded and that proved the right thing to do and always gave me the buzz of seeing.
I learnt that connecting with customers is multi layered and effort is really needed to create desire for you in that bubbling sea of competition. Competitors may not hold the same course as you (ethically or quality wise) but sometimes the good guys end last if someone is quicker to the punch than you. I learnt that real world marketing such as Brochures, banners and first impressions need to link to your Social Media Content and your Website and be to the point, relevant and ultimately be you and your business. Then when people have been exposed to maybe three or four instances of content they feel trust and are at ease when you offer to help, help that feels genuine because it is.
THE TRUTH THOUGH…
Unfortunately not every one has the time to spend thinking about this, not everyone is an obsessive person like me, not everyone has the skills or has spent years getting results from Social Media, Websites and Content creation. Running a business means having lots of spinning plates and never stopping. But in this changing world we need to think…does someone else want my customers? how do I keep my customers loyal? how do I stay connected to my customers? I’ve spent years working on this puzzle and I am here to help you make the steps specific to you and keep building momentum and trust. Some of my clients apologise for being late to a meeting (social distanced obviously) or being harassed on the phone by someone, this is reality and it shows there is a pulse in your business, a positive. What it does tell me is you need someone to help.
I’M HERE NOW AS A DIGITAL PARTNER…
Many people have real concerns about “Marketing” I’ve even had people refer to it like Dark Magic. Its not mystical or supernatural, though it is a skill (especially with the technology side).
I have a passion for Business people who have a great product or service where I can add real value as an ally who can work on their Business too. It’s not expensive either. But it does cost, I will give advice for free but my business is now your business so I have a vested interest in your success.
Contact me for a quick chat about where you are right now and what you would like. I will throw ideas at you – that’s why I’m here.
I am a family man who (like Liam Neeson) has a particular set of skills, skills I want to share.
I look forward to getting to work on whatever it is you need to achieve your goals.
Best wishes
John Leppington
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