Happy Monday everyone.
YOUR BUSINESS IS BORING!
Some clients think that their business is not exciting enough to create content, certainly not enough to drive a campaign.
It’s not true! And here’s why…
Customers are interested in you.
Customers are interested in your products.
Customers want to know behind-the-scenes information.
Customers want to feel connected to a brand or service.
Customers feel happy when you include them.
Customers that can engage with you through social media or email are loyal ones.
Customers can go from like to love if you are consistent and the business personality shines through.
One of my super powers is understanding this paradigm and creating content that feels right. People throw the word “authentic” around like the buzzword of the week, but if you or your marketer doesn’t get you? Or can’t quite nail it? Then your energy is wasted and the opportunity to make a great first impression can quickly turn to brand damage.
Then there’s TIME, not many people have time to…
Learn Photoshop
Learn Video editing
Learn Photography
Learn to Fly a Drone (Legally! – Don’t get me started…)
Learn by trial and error
That’s not to mention the cost of all the equipment and training that has to happen to get to a decent standard.
Believe in your brand, don’t cheapen it by having dodgy (shaky, silent) video, drone footage that looks like it was shot on the way home from the Covid safe pub, Social media posts that look like 90’s clipart, and of course not to mention the obvious spelling mistakes that are made by people who think marketing and social media is easy and are sleepwalking through it to get to the next tickbox on Mondays to-do list.
If you can’t commit to learning all the new skills out there? Then you are in luck the world is full of experts who can help you… that is literally the point of networking, right?
Anyway (plug coming)…
I would love the opportunity to bring my experience and enthusiasm to your party and create consistent content that sells your benefits and drives engagement for the future. If you think I can help you at Digital Cookie then email me: john@digitalcookie.marketing or call me 07792873885
#socialmedia#sales#marketing#linkedin#branding#digitalcookie
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